Actor engagement practices and triadic value co-creation in the team sports ecosystem
Year of publication: |
2018
|
---|---|
Authors: | Stieler, Maximilian ; Germelmann, Claas Christian |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 4, p. 30-43
|
Subject: | Multi-actor Engagment | Social Practices | Service Ecosystem | Triads | Team Sports | Arbeitsgruppe | Team | Profisport | Professional sports | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Sportmarketing | Sports marketing | Sportorganisation | Sport organization |
-
Exploring customer-to-customer value co-creation platforms and practices in team sports
Uhrich, Sebastian, (2014)
-
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D., (2018)
-
Sport fans' roles in value co-creation
Kolyperas, Dimitrios, (2019)
- More ...
-
Stieler, Maximilian, (2019)
-
Co-destruction of value by spectators : the case of silent protests
Stieler, Maximilian, (2014)
-
The ties that bind us : feelings of social connectedness in socio-emotional experiences
Stieler, Max, (2016)
- More ...