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~isPartOf:"Marketing : journal of research and management"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"spa"
~person:"Fries, Anne"
~person:"Hruschka, Harald"
~source:"econis"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
~subject:"Logit-Modell"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
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Impact assessment
Konsumentenverhalten
Logit-Modell
Volatility
Absatz
1
Advertising effects
1
Aggregation
1
Brand
1
Cause-Related Marketing
1
Cause-related marketing
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
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Estimation
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Logit model
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Markenartikel
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Market research
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Marketing
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Fries, Anne
Hruschka, Harald
Albers, Sönke
2
Bagozzi, Richard P.
2
Gierl, Heribert
2
Hoppe, Daniel
2
Wagner, Udo
2
Asselmann, Daniel
1
Bambauer, Silke
1
Bambauer-Sachse, Silke
1
Birk, Matthias M.
1
Blümelhuber, Christian
1
Burmeister-Lamp, Katrin
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Felsch, Daniela
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1
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1
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1
Skiera, Bernd
1
Teichmann, Maik-Henrik
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Marketing : journal of research and management
OR spectrum : quantitative approaches in management
4
Review of marketing science
3
Journal of business economics : JBE
2
Journal of forecasting
2
Review of managerial science : RMS
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing : ZFP ; journal of research and management
1
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
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The effects of cause-related marketing campaign characteristics : a literature review
Fries, Anne
- In:
Marketing : journal of research and management
6
(
2010
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10008772669
Saved in:
2
Neural net extensions of stochastic brand choice models
Hruschka, Harald
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
Saved in:
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