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~isPartOf:"Marketing : journal of research and management"
~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Govindan, Kannan"
~person:"Ivanov, Dmitry"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Prospect Theory"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
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Auslandsinvestition
Brand
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Prospect Theory
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Wirkungsanalyse
Consumer behaviour
2
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Gierl, Heribert
Govindan, Kannan
Ivanov, Dmitry
Albers, Sönke
2
Bagozzi, Richard P.
2
Hoppe, Daniel
2
Wagner, Udo
2
Asselmann, Daniel
1
Bambauer, Silke
1
Bambauer-Sachse, Silke
1
Birk, Matthias M.
1
Blümelhuber, Christian
1
Burmeister-Lamp, Katrin
1
Felsch, Daniela
1
Folkes, Valerie
1
Fries, Anne
1
Gedenk, Karen
1
Grunert, Klaus G.
1
Hruschka, Harald
1
Knaf, Magdalena
1
Koncz, Julia
1
Königstorfer, Jörg
1
Köstring, Christoph
1
Kübler, Raoul
1
Paulsen, Marcel
1
Peters, Kay
1
Praxmarer-Carus, Sandra
1
Raman, Kalyan
1
Reimer, Anja
1
Schade, Christian D.
1
Schäfers, Björn
1
Skiera, Bernd
1
Teichmann, Maik-Henrik
1
Uhrich, Sebastian
1
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Marketing : journal of research and management
International journal of production research
53
International journal of production economics
27
Transportation research / E : an international journal
24
European journal of operational research : EJOR
18
Marketing : ZFP ; journal of research and management
18
Omega : the international journal of management science
11
International journal of integrated supply management : IJISM
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Der Markt : international journal of marketing
5
Springer eBook Collection
5
Journal of business economics : JBE
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Annals of operations research
3
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
3
IEEE transactions on engineering management : EM
3
International journal of business performance and supply chain modelling : IJBPSCM
3
Journal of business research : JBR
3
Springer Texts in Business and Economics
3
Springer texts in business and economics
3
SpringerLink / Bücher
3
The international journal of logistics management
3
Annals of Operations Research
2
Annals of operations research ; volume 244, number 2 (September 2016)
2
Business strategy and the environment
2
Classroom Companion: Business
2
Decision sciences
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International Series in Operations Research & Management Science
2
International journal of shipping and transport logistics : IJSTL
2
International series in operations research & management science
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
2
Journal of business economics and management
2
Journal of the Operational Research Society
2
Journal of the Operational Research Society : OR
2
Logistics and supply chain management : modern trends in Germany and Russia ; [IV.] DR-LOG
2
Operations management research : OMR ; advancing practice through theory
2
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ECONIS (ZBW)
3
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1
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
2
Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003391488
Saved in:
3
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10003320809
Saved in:
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