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~isPartOf:"Marketing : journal of research and management"
~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Govindan, Kannan"
~person:"Ivanov, Dmitry"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"Konferenzschrift"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Thesis"
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Consumer behaviour
2
Konsumentenverhalten
2
Advertising planning
1
Bewertung
1
Brand
1
Customer service
1
Deutschland
1
Evaluation
1
Experiment
1
Gambling
1
Germany
1
Glücksspiel
1
Kundenservice
1
Markenartikel
1
Preis
1
Preismanagement
1
Price
1
Pricing strategy
1
Product quality
1
Produktqualität
1
Prospect Theory
1
Prospect theory
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Salespeople
1
Spillover effect
1
Spillover-Effekt
1
Verkaufspersonal
1
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Gierl, Heribert
Govindan, Kannan
Ivanov, Dmitry
Bagozzi, Richard P.
3
Klapper, Daniel
3
Wagner, Udo
3
Albers, Sönke
2
Farris, Paul W.
2
Gedenk, Karen
2
Hoppe, Daniel
2
Hruschka, Harald
2
Königstorfer, Jörg
2
Leeflang, Peter
2
Peters, Kay
2
Pfeifer, Phillip E.
2
Raman, Kalyan
2
Reibstein, David J.
2
Sattler, Henrik
2
Wiese, Harald
2
Zentes, Joachim
2
Asselmann, Daniel
1
Bambauer, Silke
1
Bambauer-Sachse, Silke
1
Bartmann, Benedikt
1
Bendle, Neil
1
Birk, Matthias M.
1
Blümelhuber, Christian
1
Boslau, Madlen
1
Buckler, Frank
1
Bungert, Michael D.
1
Burmeister-Lamp, Katrin
1
Dekimpe, Marnik G.
1
Diller, Hermann
1
Doganoglu, Toker
1
Doorn, Jenny van
1
Dorotic, Matilda
1
Ebling, Christine
1
Ebster, Claus
1
Eggers, Felix
1
Eisend, Martin
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Published in...
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Marketing : journal of research and management
International journal of production research
64
International journal of production economics
34
Marketing : ZFP ; journal of research and management
33
Transportation research / E : an international journal
30
European journal of operational research : EJOR
22
Jahrbuch der Absatz- und Verbrauchsforschung
17
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
15
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Der Markt : international journal of marketing
12
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
11
International journal of integrated supply management : IJISM
11
Omega : the international journal of management science
11
Journal of business economics : JBE
10
Computers & operations research : and their applications to problems of world concern ; an international journal
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
IEEE transactions on engineering management : EM
5
Business strategy and the environment
4
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
4
International journal of business performance and supply chain modelling : IJBPSCM
4
Journal of business research : JBR
4
The international journal of logistics management
4
Transfer : Zeitschrift für Kommunikation und Markenmanagement
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Journal of the Operational Research Society
3
Zeitschrift für Planung : ZP
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Decision sciences
2
Economic research
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Handelsforschung
2
International journal of marketing : IJM ; formerly Der Markt
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of shipping and transport logistics : IJSTL
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of business economics and management
2
Journal of retailing and consumer services
2
Journal of the Operational Research Society : OR
2
Operational research : an international journal
2
Operations management research : OMR ; advancing practice through theory
2
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ECONIS (ZBW)
3
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1
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
2
Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003391488
Saved in:
3
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10003320809
Saved in:
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