//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Intellectual property rights"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand
1
Brand image
1
Branding
1
Counterfeit
1
Fake brands
1
Immaterialgüterrechte
1
India
1
Indien
1
Intellectual property
1
Intellectual property rights
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markenrecht
1
Marketing management
1
Marketingmanagement
1
Product counterfeiting
1
Produktpiraterie
1
Trademark law
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Gaganpreet Singh
1
Roy, Sanjit
1
Published in...
All
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
Business history
3
Business horizons
3
The journal of brand management : an international journal
3
NBER Working Paper
2
NBER working paper series
2
Working paper / National Bureau of Economic Research, Inc.
2
African social studies series
1
Brands in the boardroom : key branding issues for senior executives
1
China economic review
1
Contributions to Management Science
1
Contributions to management science
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
GLO discussion paper
1
Industry and innovation
1
International journal of intellectual property management : IJIPM
1
International journal of the economics of business
1
Journal of economics & management strategy : JEMS
1
Journal of general management
1
Journal of innovation and entrepreneurship : JIE
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing research
1
MSI
1
Managing business risk : a practical guide to protecting your business
1
National Institute economic review : journal of the National Institute of Economic and Social Research
1
Routledge research in intellectual property
1
Schriftenreihe Schwerpunkt Marketing
1
Seoul journal of economics : SJE
1
SpringerLink / Bücher
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of corporate finance : contracting, governance and organization
1
The journal of product & brand management
1
The short course in international trade series
1
Trademarks and their role in innovation, entrepreneurship and industrial organization
1
ZEW discussion papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->