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Marketing Letters
Working Papers / Networks, Economics and Urban Systems Research Group (Nexus), University of Minnesota
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2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
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Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart
;
Dubé, Jean
;
Mela, Carl
; …
- In:
Marketing Letters
19
(
2008
)
3
,
pp. 367-382
Persistent link: https://www.econbiz.de/10005716536
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