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Report / Marketing Science Institute
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Continuing to broaden the marketing concept : making the world a better place
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ECONIS (ZBW)
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Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001655363
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2
Sustained spending and persistent response : a new look at long-term marketing profitability
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
-
1997
Persistent link: https://www.econbiz.de/10010366608
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