Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - In: Marketing Science 28 (2009) 6, pp. 1112-1128
The purpose of this article is to analyze how competitive forces may influence the way media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the readers, if we consider newspapers), or by both. We show that...