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~isPartOf:"Marketing i menedžment innovacij : m&mi"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Consumer behaviour
Firm performance
Firmenimage
brand loyalty
Brand image
4
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
brand equity
4
Einzelhandel
2
Relationship marketing
2
Retail trade
2
brand association
2
brand awareness
2
Brand
1
Brand loyalty
1
Coffee
1
Confidence
1
Customer integration
1
India
1
Indien
1
Internet marketing
1
Kaffee
1
Kundenintegration
1
Markenartikel
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Markentreue
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Online-Marketing
1
Social Web
1
Social web
1
Vertrauen
1
Viet Nam
1
Vietnam
1
brand trust
1
branding
1
customer brand attachment
1
engagement
1
instant coffee
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loyalty
1
online purchase intention
1
organized retail sector
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Aufsatz in Zeitschrift
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Callarisa-Fiol, Luis
1
Choudhary, Ashish
1
Dam Tri Cuong
1
Daneshfar, Alireza
1
Dawar, Sunny
1
Dokhanian, Saeid
1
Gallart-Camahort, Valentin
1
Heidari, Shahin
1
Panwar, Savita
1
Sánchez-García, Javier
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Zarei, Mehrnaz
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Marketing i menedžment innovacij : m&mi
Journal of business research : JBR
36
The journal of brand management : an international journal
17
Journal of retailing and consumer services
14
The journal of product & brand management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Cogent business & management
10
Asia Pacific journal of marketing and logistics
7
Journal of marketing
7
International marketing review
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of air transport management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Global business review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
The international review of retail, distribution and consumer research
4
Administrative Sciences : open access journal
3
Asian Academy of Management journal : AAMJ
3
European research studies
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International journal of sports marketing & sponsorship
3
Journal for global business advancement : JGBA
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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1
Impact of brand equity on intention to use instant coffee
Dam Tri Cuong
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 111-121
Persistent link: https://www.econbiz.de/10014282029
Saved in:
2
Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity
Heidari, Shahin
;
Zarei, Mehrnaz
;
Daneshfar, Alireza
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 224-234
Persistent link: https://www.econbiz.de/10014282108
Saved in:
3
Impact of brand association on brand equity in organised retail sector
Choudhary, Ashish
;
Dawar, Sunny
;
Panwar, Savita
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 1-8
Persistent link: https://www.econbiz.de/10014375427
Saved in:
4
The impact of customer engagement on retailer's brand equity components
Gallart-Camahort, Valentin
;
Callarisa-Fiol, Luis
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 127-138
Persistent link: https://www.econbiz.de/10013162659
Saved in:
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