The impact of customer engagement on retailer's brand equity components
Year of publication: |
2021
|
---|---|
Authors: | Gallart-Camahort, Valentin ; Callarisa-Fiol, Luis ; Sánchez-García, Javier |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 3, p. 127-138
|
Subject: | brand equity | branding | engagement | loyalty | retailer | Einzelhandel | Retail trade | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2021.3-11 [DOI] hdl:11159/6868 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Gallart-Camahort, Valentín, (2023)
-
Gutiérrez Rodríguez, Pablo, (2017)
-
Dugar, Anurag, (2021)
- More ...
-
Gallart-Camahort, Valentin, (2022)
-
Clothing brand purchase intention through SNS
Pujadas-Hostench, Jordi, (2019)
-
Shopping motivation in consumer loyalty formation process : the case of Spanish retail
Tena-Monferrer, Sandra, (2021)
- More ...