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~isPartOf:"Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing"
~isPartOf:"Services marketing quarterly"
~subject:"Service-Dominant Logic"
~type_genre:"Fallstudie"
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Services segmentation and emergent customer behavior : a case study
Jarratt, Denise
;
Fayed, Ramzi
- In:
Services marketing quarterly
33
(
2012
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10009508520
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