Services segmentation and emergent customer behavior : a case study
Denise Jarratt; Ramzi Fayed
| Year of publication: |
2012
|
|---|---|
| Authors: | Jarratt, Denise ; Fayed, Ramzi |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 33.2012, 1, p. 49-67
|
| Subject: | Marktsegmentierung | Market segmentation | Service-Dominant Logic | Service-dominant logic | Finanzdienstleistung | Financial services | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508520