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~isPartOf:"Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
~subject:"Event"
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
Tourism management : research, policies, practice
International journal of event and festival management
9
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
SpringerLink / Bücher
7
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
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5
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5
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4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Event tourism in Asian countries : challenges and prospects
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Journal of business economics and management
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Markenkommunikation und Beziehungsmarketing
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Research / Markenkommunikation und Beziehungsmarketing
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International journal of advertising : the quarterly review of marketing communications
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2
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Springer eBook Collection
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Stand und Perspektiven der Eventforschung
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Tourism economics : the business and finance of tourism and recreation
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Tourism review : the official journal of the AIEST
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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European Sport management quarterly : ESMQ
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1
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
2
Event tourism and event imposition : a critical case study from Kangaroo Island, South Australia
Higgins-Desbiolles, Freya
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 73-86
Persistent link: https://www.econbiz.de/10011774895
Saved in:
3
What about the event? : how do tourism leveraging strategies affect small-scale events?
Kelly, Donna M.
;
Fairley, Sheranne
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 335-345
Persistent link: https://www.econbiz.de/10011775007
Saved in:
4
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
5
The role of iconic-historic commemorative events in event tourism : insights from the 20th and 25th anniversaries of the fall of the Berlin Wall
Viol, Maren
;
Todd, Louise
;
Theodoraki, Eleni
; …
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 246-262
Persistent link: https://www.econbiz.de/10011903468
Saved in:
6
Analyzing the effects of social impacts of events on satisfaction and loyalty
Yürük, Pınar
;
Akyol, Ayşe
;
Şimşek, Gülhayat …
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 367-378
Persistent link: https://www.econbiz.de/10011684457
Saved in:
7
It wasn't me, it was my festival me : the effect of event stimuli on attendee identity formation
Davis, Andrew
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 484-500
Persistent link: https://www.econbiz.de/10011709075
Saved in:
8
Exploring event bundling : the strategy and its impacts
Xu, Yueying
;
Wong, IpKin Anthony
;
Tan, Xiuchang Sherry
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 455-467
Persistent link: https://www.econbiz.de/10011419243
Saved in:
9
Tourist loyalty to a local cultural event : the case of Turkmen handicrafts festival
Akhoondnejad, Arman
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 468-477
Persistent link: https://www.econbiz.de/10011419262
Saved in:
10
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
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