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~isPartOf:"Marketing in a digital world"
~person:"Bell, David R."
~person:"Ratchford, Brian Thomas"
~subject:"Retail trade"
~subject:"United States"
~subject:"omnichannel retailing"
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Ratchford, Brian Thomas
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas
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Marketing in a digital world
,
(pp. 35-61)
.
2019
Persistent link: https://www.econbiz.de/10012123415
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