The impact of digital innovations on marketing and consumers
Brian T. Ratchford
| Year of publication: |
2019
|
|---|---|
| Authors: | Ratchford, Brian Thomas |
| Published in: |
Marketing in a digital world. - Bingley, UK : Emerald Publishing, ISBN 978-1-78756-340-7. - 2019, p. 35-61
|
| Subject: | Internet | big data | online advertising | search | retailing | platforms | Online-Marketing | Internet marketing | Data Mining | Data mining | Digitalisierung | Digitization | Online-Handel | Online retailing | Big Data | Big data | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520190000016005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012123415