//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing in a digital world"
~subject:"Einzelhandel"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"consumer research"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Consumer behaviour
3
Konsumentenverhalten
3
Internet marketing
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Retail trade
2
Advertising
1
Advertising effects
1
App
1
Big Data
1
Big data
1
Cognition
1
Cognitive Dissonance Theory
1
Conceptual framework
1
Data Mining
1
Data mining
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
E-commerce
1
Elaboration Likelihood Model
1
Electronic Commerce
1
In-depth interviews
1
Internet
1
Kognition
1
Mobile
1
Mobile Anwendung
1
Mobile Business
1
Mobile Marketing
1
Mobile application
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobilkommunikation
1
Online consumer reviews
1
Perceived deception
1
Personalization
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
2
Language
All
English
2
Author
All
Narang, Unnati
1
Ratchford, Brian Thomas
1
Shankar, Venkatesh
1
Published in...
All
Marketing in a digital world
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Brick & mortar shopping in the 21st century
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Retailing in emerging markets : a policy and strategy perspective
5
Retailing in the 21st century : current and future trends
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Emotional, sensory, and social dimensions of consumer buying behavior
3
Handbook of research on retailer-consumer relationship development
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Theoretische Fundierung und praktische Relevanz der Handelsforschung
3
Advanced technologies management for retailing : frameworks and cases
2
Challenges for the trade of Central and Southeast Europe
2
Channel strategies and marketing mix in a connected world
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
2
Handbuch Multi-Channel-Marketing
2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
Marketing in the new global order : challenges and opportunities
2
Multi-channel marketing, branding and retail design : new challenges and opportunities
2
New perspectives on critical marketing and consumer society
2
Reinventing management strategies : the design for future ; issues in marketing and finance
2
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
2
Sortimentsstrategien in Industrie und Handel
2
Strategic corporate communication in the digital age
2
The future of social commerce : trends for the web 2020 ; trend report 2007/2008
2
Trends im Handel : Analysen und Fakten zur aktuellen Situation im Handel
2
2007 Business & Economics Society International Conference ; Vol. 1
1
2007 Business & Economics Society International Conference ; Vol. 2
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advanced machine learning algorithms for complex financial applications
1
Advances in electronic marketing
1
Advancing insights on brand management
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Alternative economies and spaces : new perspectives for a sustainable economy
1
Analysemethodik und Modellierung in der geographischen Handelsforschung
1
Analytical modeling research in fashion business
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas
- In:
Marketing in a digital world
,
(pp. 35-61)
.
2019
Persistent link: https://www.econbiz.de/10012123415
Saved in:
2
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->