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~isPartOf:"Marketing in the cyber era : strategies and emerging trends"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Konsumentenverhalten
Social Web
Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Social web
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Sportmarketing
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Sports marketing
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Alonso Dos Santos, Manuel
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Marketing in the cyber era : strategies and emerging trends
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Handbook of research on integrating social media into strategic marketing
3
Entrepreneurial Innovation : Strategy and Competition Aspects
2
International journal of sport finance
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Neue Herausforderungen an das Dienstleistungsmarketing
2
Sport marketing in a global environment : strategic perspectives
2
Behavioural sports economics : a research companion
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Journal of sports economics
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing analysis in sport business : global perspectives
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport, Business and Management : an international journal ; SBM
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Strategies in sports marketing : technologies and emerging trends
1
The economics of sport and the media
1
The evolution of brands : from signals of quality to storehouses of trust
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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ECONIS (ZBW)
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Sport marketing : cyber strategis for clubs and events
Alonso Dos Santos, Manuel
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 177-189)
.
2014
Persistent link: https://www.econbiz.de/10010241429
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