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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Бизнес Информ"
~person:"Ahuvia, Aaron"
~person:"Schmitt, Bernd"
~subject:"Consumer behaviour"
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Search: subject_exact:"Consumer preferences"
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Consumer behaviour
Konsumentenverhalten
5
Asia
2
Asien
2
Brand
2
Brand image
2
Brand love
2
Brand management
2
Emotion
2
Markenartikel
2
Markenführung
2
Markenimage
2
Anthropomorphism
1
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Competence
1
Confidence
1
Construct validity
1
Consumer robots
1
Content validity
1
East Asia
1
Love
1
Measurement
1
Messung
1
Ostasien
1
Prototypes
1
Relationship marketing
1
Robot
1
Roboter
1
Uncanny valley
1
Vertrauen
1
Warmth
1
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5
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Ahuvia, Aaron
Schmitt, Bernd
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Kim, Jungkeun
4
Bang, Nguyen
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Drolet, Aimee
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Septianto, Felix
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Tam, Leona
3
Wang, Bo
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Aspara, Jaakko
2
Baghi, Ilaria
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Brennan, Ross
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
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2
Dai, Xianchi
2
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Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Бизнес Информ
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of service management
2
Psychology & marketing
2
Brand management ; Vol. 3
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Review of marketing research
1
The Cambridge handbook of psychology and economic behaviour
1
The SAGE handbook of international marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young
;
Schmitt, Bernd
;
Magnenat-Thalmann, Nadia
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
Saved in:
2
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
3
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
4
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
Saved in:
5
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
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