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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
Service quality
Consumer behaviour
899
Konsumentenverhalten
899
Markenimage
153
Brand management
149
Markenführung
149
Relationship marketing
126
Brand
92
Markenartikel
92
Advertising effects
82
Werbewirkung
82
USA
70
United States
70
Customer satisfaction
69
Emotion
69
Kundenzufriedenheit
69
Social Web
66
Social web
66
Personality psychology
55
Persönlichkeitspsychologie
55
Einzelhandel
53
Retail trade
53
Online retailing
52
Online-Handel
52
Experiment
50
Internet marketing
50
Online-Marketing
49
Advertising
48
Werbung
47
Viral marketing
45
Virales Marketing
45
Dienstleistungsqualität
43
Luxury goods
37
Luxusgüter
37
Confidence
35
Environmental consciousness
35
Umweltbewusstsein
35
Vertrauen
35
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Undetermined
145
Free
29
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Article
255
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
258
Collection of articles of several authors
3
Sammelwerk
3
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English
258
Author
All
Woodside, Arch G.
5
Hollebeek, Linda D.
4
Pradhan, Debasis
4
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bang, Nguyen
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Leckie, Civilai
3
McLean, Graeme J.
3
Sung, Yongjun
3
Al-Nabhani, Khalid
2
Arnold, Mark J.
2
Augusto, Mário Gomes
2
Cheng, Li-Keng
2
Darley, William K.
2
Gong, Taeshik
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Kim, Jooyoung
2
Kumar, Vikas
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Merrilees, Bill
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Moharana, Tapas Ranjan
2
Ndubisi, Nelson Oly
2
Penz, Elfriede
2
Phau, Ian
2
Prentice, Catherine
2
Raimondo, Maria Antonietta
2
Rauschnabel, Philipp A.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Song, Jiaqi
2
Stöttinger, Barbara
2
Toung, Chung-Lin
2
Abubakar, Abubakar Mohammed
1
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Marketing intelligence & planning
Psychology & marketing
Journal of retailing and consumer services
698
Journal of business research : JBR
679
International journal of hospitality management
312
The journal of product & brand management
269
The journal of brand management : an international journal
236
The journal of services marketing
171
Asia Pacific journal of marketing and logistics
145
Journal of travel and tourism marketing
129
International journal of contemporary hospitality management
126
Journal of hospitality marketing & management
124
European journal of marketing : EJM
121
Cogent business & management
120
Journal of the Academy of Marketing Science
113
The service industries journal
109
Journal of strategic marketing
106
Journal of marketing
96
Journal of retailing
90
Journal of marketing communications
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of international consumer marketing
88
Services marketing quarterly
83
Tourism management : research, policies, practice
83
International journal of retail & distribution management
82
The journal of consumer marketing
81
International journal of consumer studies
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
The international review of retail, distribution and consumer research
76
Marketing letters : a journal of research in marketing
71
International journal of internet marketing and advertising : IJIMA
70
Journal of global marketing
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of service management
68
Journal of service research : JSR
68
Journal of Islamic marketing
67
Service business
63
Journal of fashion marketing and management
61
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ECONIS (ZBW)
258
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1
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10
of
258
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date (oldest first)
1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
7
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
8
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
9
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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