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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Vrontis, Demetris
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Marketing intelligence & planning
Qualitative market research : an international journal
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ECONIS (ZBW)
4
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1
Product innovation and couse-related marketing success : a conceptual framework and a research agenda
Christophi, Michael
;
Vrontis, Demetris
;
Leonidou, Erasmia
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10010364051
Saved in:
2
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
3
Transcending innovativeness towards strategic reflexivity
Vrontis, Demetris
;
Thrassou, Alkis
;
Chebbi, Hela
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 420-437
Persistent link: https://www.econbiz.de/10009659816
Saved in:
4
A marketing communications framework for small political parties in developed countries
Thrassou, Alkis
;
Vrontis, Demetris
;
McDonald, Malcolm
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
Saved in:
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