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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse"
~person:"Hall, John R."
~person:"Wolpers, Torsten"
~subject:"Stories"
~type:"article"
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Marketing intelligence & planning
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
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Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
Gilliam, David A.
;
Preston, Teresa
;
Hall, John R.
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 892-906
Persistent link: https://www.econbiz.de/10011798063
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