Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
David A. Gilliam and Teresa Preston and John R. Hall
| Year of publication: |
2017
|
|---|---|
| Authors: | Gilliam, David A. ; Preston, Teresa ; Hall, John R. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 7, p. 892-906
|
| Subject: | Banks | Retail banking | Stories | Great recession | Narrative branding | Finanzkrise | Financial crisis | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Narrative Methode | Narrative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-01-2017-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798063