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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~language:"lit"
~language:"pol"
~language:"srp"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
~type:"article"
~type_genre:"Article in journal"
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Konsumentenverhalten
Lieferantenmanagement
Consumer behaviour
238
Brand management
101
Markenführung
101
Relationship marketing
99
Beziehungsmarketing
97
Brand image
79
Markenimage
79
Marketing management
78
Marketingmanagement
78
Internet marketing
46
Online-Marketing
44
Social Web
43
Social web
43
Dienstleistungsqualität
42
Service quality
42
Brand
38
Markenartikel
38
Marketing
37
Customer satisfaction
35
Kundenzufriedenheit
35
Advertising effects
28
Werbewirkung
28
Corporate Social Responsibility
26
Corporate social responsibility
26
Einzelhandel
26
KMU
26
Retail trade
26
SME
26
USA
22
United States
22
Firm performance
21
Supplier relationship management
21
Unternehmenserfolg
21
Großbritannien
20
India
20
Indien
20
Online retailing
20
Online-Handel
20
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255
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Systematic review
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Übersichtsarbeit
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English
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Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Merrilees, Bill
2
Mysen, Tore
2
Payan, Janice M.
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Svensson, Göran
2
Tay, Richard
2
Thaichon, Park
2
Tjiptono, Fandy
2
Walley, Keith
2
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Marketing intelligence & planning
Journal of business research : JBR
2,113
Journal of retailing and consumer services
1,952
Industrial marketing management : the international journal for industrial and high-tech firms
873
International journal of consumer studies
746
International journal of hospitality management
737
Psychology & marketing
645
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
International journal of production economics
532
Asia Pacific journal of marketing and logistics
412
The journal of product & brand management
394
Management science : journal of the Institute for Operations Research and the Management Sciences
393
International journal of production research
384
European journal of marketing : EJM
369
Journal of marketing research : JMR
353
The journal of brand management : an international journal
350
The journal of business & industrial marketing
341
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
European journal of operational research : EJOR
332
Journal of marketing management : MM
323
Journal of retailing
319
Journal of marketing
318
Journal of travel and tourism marketing
314
Journal of international consumer marketing
312
Journal of the Academy of Marketing Science
312
International journal of retail & distribution management
302
Cogent business & management
301
Tourism management : research, policies, practice
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Journal of marketing communications
297
Marketing letters : a journal of research in marketing
296
Journal of fashion marketing and management
290
Journal of business ethics : JOBE
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
285
The international review of retail, distribution and consumer research
282
The journal of consumer marketing
282
Technological forecasting & social change : an international journal
279
The journal of services marketing
278
Journal of consumer behaviour : an international research review
274
International journal of contemporary hospitality management
265
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ECONIS (ZBW)
255
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1
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255
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
5
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
6
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
7
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
8
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
9
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
10
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
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