//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Merrilees, Bill"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketing management
Beziehungsmarketing
2
Brand
2
Brand engagement
2
Brand image
2
Brand management
2
Consumer behaviour
2
Markenartikel
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Brand co-creation
1
Brand communities
1
Brand interactivity
1
Brand orientation
1
Brand performance
1
Brand self-congruity
1
Branding
1
Category involvement
1
Customer integration
1
Financial performance
1
Firm performance
1
Internet marketing
1
Kundenintegration
1
Marketingmanagement
1
Online-Marketing
1
Social Web
1
Social web
1
Unternehmenserfolg
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Merrilees, Bill
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Casidy, Riza
4
Kumar, Prashant
4
Bang, Nguyen
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Leckie, Civilai
3
Ross, Mitchell
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Simkin, Lyndon
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Wang, Bo
3
Ardley, Barry
2
Brennan, Ross
2
Caemmerer, Barbara
2
Chikweche, Tendai
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fearne, Andrew P.
2
Fernando, Angeline Gautami
2
Gabrielli, Veronica
2
Gaur, Sanjaya Singh
2
Harker, Michael
2
Hudson, Simon
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Luce, Fernando Bins
2
Melewar, T. C.
2
Perin, Marcelo Gattermann
2
more ...
less ...
Published in...
All
Marketing intelligence & planning
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Journal of business research : JBR
2
Journal of strategic marketing
2
Asia-Pacific journal of business administration
1
European journal of marketing : EJM
1
International journal of retail & distribution management
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->