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~isPartOf:"Marketing intelligence & planning"
~person:"Adam, Stewart"
~person:"Bu, Yi"
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Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
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Reaching and influencing consumers in the prescription medicine market
Peters, Julia
;
Nel, Deon
;
Adam, Stewart
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 909-925
Persistent link: https://www.econbiz.de/10009526314
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