Influencer marketing : sponsorship disclosure and value co-creation behaviour
Yi Bu, Joy Parkinson and Park Thaichon
| Year of publication: |
2022
|
|---|---|
| Authors: | Bu, Yi ; Parkinson, Joy ; Thaichon, Park |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 7, p. 854-870
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| Subject: | nfluencer type | Sponsorship disclosure | Participation behaviour | Citizenship behaviour | Value co-creation behaviour | Influencer marketing | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Marketing | Unternehmenspublizität | Corporate disclosure |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2021-0310 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393572