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~isPartOf:"Marketing intelligence & planning"
~person:"Blecker, Thorsten"
~person:"Bullinger, Hans-Jörg"
~person:"Kaiser, Harry M."
~person:"Ko, Eunju"
~person:"Meffert, Heribert"
~person:"Merrilees, Bill"
~person:"Pepels, Werner"
~person:"Svensson, Göran"
~subject:"Aufsatzsammlung"
~subject:"Environmental management"
~subject:"Germany"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Supply Chain Management"
~subject:"Umweltbezogenes Management"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Enzyklopädie"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
~type_genre:"Umfrage"
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Aufsatzsammlung
Environmental management
Germany
Lieferantenmanagement
Markenführung
Supply Chain Management
Umweltbezogenes Management
Werbung
Beziehungsmarketing
4
Relationship marketing
4
Norway
3
Norwegen
3
Brand
2
Brand engagement
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenimage
2
Supplier relationship management
2
Brand co-creation
1
Brand communities
1
Brand interactivity
1
Brand orientation
1
Brand performance
1
Brand self-congruity
1
Branding
1
Category involvement
1
Competition
1
Customer integration
1
Financial performance
1
Finland
1
Finnland
1
Firm performance
1
Inter-firm cooperation
1
International business
1
Internationale Geschäftsbeziehungen
1
Internet marketing
1
Kundenintegration
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Opportunism
1
Opportunismus
1
Quality management
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Enzyklopädie
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Umfrage
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Blecker, Thorsten
Bullinger, Hans-Jörg
Kaiser, Harry M.
Ko, Eunju
Meffert, Heribert
Merrilees, Bill
Pepels, Werner
Svensson, Göran
Phau, Ian
5
Bang, Nguyen
2
Guercini, Simone
2
Kumar, Vikas
2
Lim, Ming
2
Mysen, Tore
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Payan, Janice M.
2
Woodside, Arch G.
2
Zameer, Hashim
2
Abdullah, Zulhamri
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Ali, Qadir
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Ashill, Nicholas Jeremy
1
Ashnai, Bahar
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Barnes, Bradley R.
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Bravo, Rafael
1
Brem, Alexander
1
Brennan, Ross
1
Briggs, Maxwell
1
Brito, Eliane Pereira Zamith
1
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Marketing intelligence & planning
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
36
Journal of business research : JBR
19
The journal of brand management : an international journal
9
International journal of business excellence
8
Meffert-Marketing-Edition
8
International journal of procurement management
6
Journal of business-to-business marketing
6
The journal of business & industrial marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Operations and technology management
5
Reihe: Supply chain, logistics and operations management
5
Corporate governance : the international journal for effective board performance
4
International journal of advertising : the review of marketing communications
4
International journal of logistics economics and globalisation
4
Proceedings of the Hamburg International Conference of Logistics (HICL)
4
Asia Pacific journal of marketing and logistics
3
IPA-IAO-Forschung und Praxis / T
3
The journal of product & brand management
3
Australasian marketing journal
2
Baltic journal of management
2
Die Betriebswirtschaft : DBW
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European research on management and business economics
2
Handelsforschung
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of agricultural and applied economics
2
Journal of hospitality marketing & management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of strategic marketing
2
... IPA-Arbeitstagung
1
African journal of economic and management studies : AJEMS
1
Agribusiness : an internat. journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Autohaus Automobilwirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Business strategy and the environment
1
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ECONIS (ZBW)
4
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1
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
2
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
3
Causes and outcomes of satisfaction in business relationships
Mysen, Tore
;
Svensson, Göran
;
Payan, Janice M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009156913
Saved in:
4
The key role of opportunism in business relationships
Mysen, Tore
;
Svensson, Göran
;
Payan, Janice M.
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 436-449
Persistent link: https://www.econbiz.de/10009384835
Saved in:
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