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~isPartOf:"Marketing intelligence & planning"
~person:"Breuer, Christoph"
~person:"Cobbs, Joe B."
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Forecasting sponsorship costs : marketing intelligence in the athletic apparel industry
Jensen, Johnathen A.
;
Wakefield, Lane
;
Cobbs, Joe B.
; …
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011569503
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