Forecasting sponsorship costs : marketing intelligence in the athletic apparel industry
Year of publication: |
2016
|
---|---|
Authors: | Jensen, Johnathen A. ; Wakefield, Lane ; Cobbs, Joe B. ; Turner, Brian A. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 2, p. 281-298
|
Subject: | Market intelligence | Sponsorship | Regression analysis | Forecasting | Costs | Prognoseverfahren | Forecasting model | Sponsoring | Marktforschung | Market research | Bekleidungsindustrie | Clothing industry |
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