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~isPartOf:"Marketing intelligence & planning"
~person:"Custance, Paul"
~person:"Sivakumaran, Bharadhwaj"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
5
Advertising effects
3
Werbewirkung
3
Advertising
2
Werbung
2
Advertising appeals
1
Brand management
1
Cataract
1
Children
1
China
1
Confidence
1
Consumer attitudes
1
Crisis management
1
Dairy industry
1
Efficacy
1
Emerging economies
1
Emotion
1
Environmental consciousness
1
Fear
1
Food safety
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Green advertising
1
Green marketing
1
Health care
1
Health care system
1
Healthcare
1
Humor
1
Impulse buying
1
Involvement
1
Kaufentscheidung
1
Kinder
1
Krisenmanagement
1
Lebensmittelsicherheit
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Message framing
1
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5
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Custance, Paul
Sivakumaran, Bharadhwaj
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Wang, Bo
3
Brennan, Ross
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Merrilees, Bill
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tay, Richard
2
Thaichon, Park
2
Tjiptono, Fandy
2
Walley, Keith
2
Zameer, Hashim
2
Abdeen, Afra
1
Abhishek
1
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Marketing intelligence & planning
European journal of marketing : EJM
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
5
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1
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
2
Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas
;
Sivakumaran, Bharadhwaj
;
Kalro, Arti
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
Saved in:
3
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami
;
Sivakumaran, Bharadhwaj
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 863-882
Persistent link: https://www.econbiz.de/10011572252
Saved in:
4
The key dimensions of luxury from a UK consumers' perspective
Walley, Keith
;
Custance, Paul
;
copley, Paul
;
Perry, Sue
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 823-837
Persistent link: https://www.econbiz.de/10010227494
Saved in:
5
Crisis brand management in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
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