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~isPartOf:"Marketing intelligence & planning"
~person:"Custance, Paul"
~person:"Wang, Bo"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Milchverarbeitung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Milchverarbeitung
Consumer behaviour
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Custance, Paul
Wang, Bo
Phau, Ian
8
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Marketing intelligence & planning
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of promotion management : innovations in planning and applied research
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo
;
Xie, Tingting
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
Saved in:
2
Absolute number heuristic in discount frames
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 871-883
Persistent link: https://www.econbiz.de/10013393580
Saved in:
3
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
Saved in:
4
The key dimensions of luxury from a UK consumers' perspective
Walley, Keith
;
Custance, Paul
;
copley, Paul
;
Perry, Sue
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 823-837
Persistent link: https://www.econbiz.de/10010227494
Saved in:
5
Crisis brand management in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
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