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~isPartOf:"Marketing intelligence & planning"
~person:"Dobre, Costinel"
~subject:"Brand image"
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Dobre, Costinel
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Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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