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~isPartOf:"Marketing intelligence & planning"
~person:"Henneberg, Stephan"
~person:"Hofmaier, Richard"
~person:"Hänninen, Nora"
~person:"Rod, Michel"
~person:"Weinstein, Art"
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B-to-B-Marketing
4
Business-to-business marketing
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Lieferantenmanagement
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Henneberg, Stephan
Hofmaier, Richard
Hänninen, Nora
Rod, Michel
Weinstein, Art
Johnson, Michael
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
18
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
5
Journal of strategic marketing
2
The journal of business & industrial marketing
2
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forum Betriebswirtschaft München
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business market management : jbm
1
Journal of marketing management : MM
1
Journal of organizational change management
1
Psychology & marketing
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
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ECONIS (ZBW)
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1
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
2
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
3
Segmenting technology markets: applying the nested approach
Weinstein, Art
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 672-686
Persistent link: https://www.econbiz.de/10009384737
Saved in:
4
Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
Saved in:
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