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~isPartOf:"Marketing intelligence & planning"
~person:"Keller, Kevin Lane"
~person:"Kitchen, Philip J."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
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Kundenbindungsprogramm
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Loyalty program
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Malaysia
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Marketing management
1
Marketingmanagement
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Preismanagement
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Pricing
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Keller, Kevin Lane
Kitchen, Philip J.
Adam, Stewart
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Norbani Che Ha
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Pei Yee Lim
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Marketing intelligence & planning
Measuring and managing brands
3
Brand management ; Vol. 2
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European journal of marketing : EJM
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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The journal of product & brand management
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ECONIS (ZBW)
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Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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