Coupon redemption behaviour : a Malaysian cross-segment investigation
Year of publication: |
2014
|
---|---|
Authors: | Kitchen, Philip J. ; Sharifah Faridah Syed Alwi ; Norbani Che Ha ; Pei Yee Lim |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 1, p. 66-88
|
Subject: | Pricing | Promotion | Marketing management | Sales promotion | Verkaufsförderung | Malaysia | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Konsumentenverhalten | Consumer behaviour |
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