Coupon redemption behaviour : a Malaysian cross-segment investigation
Philip J. Kitchen; Sharifah Faridah Syed Alwi and Norbani Che-Ha and Pei Yee Lim
| Year of publication: |
2014
|
|---|---|
| Authors: | Kitchen, Philip J. ; Sharifah Faridah Syed Alwi ; Norbani Che Ha ; Pei Yee Lim |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 1, p. 66-88
|
| Subject: | Pricing | Promotion | Marketing management | Sales promotion | Verkaufsförderung | Malaysia | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252036