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~isPartOf:"Marketing intelligence & planning"
~person:"Sarkar, Abhigyan"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
2
Target group
2
Zielgruppe
2
Advertising effects
1
Advertising message involvement
1
Attachment style
1
Beziehungsmarketing
1
Brand
1
Brand attitude
1
Brand image
1
Brand management
1
Consumption embarrassment
1
Einzelhandel
1
Factual copy
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Jugendliche
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Markenartikel
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Markenführung
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Markenimage
1
Narrative ad copy
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Online advertising
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Online-Marketing
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Sarkar, Abhigyan
Phau, Ian
8
Arli, Denni
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Sharma, Piyush
5
Bang, Nguyen
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Casidy, Riza
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Chan, Ricky Y. K.
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Hollebeek, Linda D.
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Khare, Arpita
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Kumar, Prashant
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Leckie, Civilai
3
Roy, Rajat
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Shimul, Anwar Sadat
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Sivakumaran, Bharadhwaj
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Wang, Bo
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Brennan, Ross
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Custance, Paul
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Das, Gopal
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Deb, Madhurima
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Perin, Marcelo Gattermann
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Pinto, Diego Costa
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Pradhan, Debasis
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Ross, Mitchell
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Santini, Fernando de Oliveira
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Sarkar, Juhi Gahlot
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Tay, Richard
2
Thaichon, Park
2
Tjiptono, Fandy
2
Walley, Keith
2
Zameer, Hashim
2
Abdeen, Afra
1
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Marketing intelligence & planning
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of marketing for higher education
1
Journal of travel and tourism marketing
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Management research review
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Psychology & marketing
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Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
2
Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
Saved in:
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