Investigating young customers' retail purchase embarrassment
Year of publication: |
2017
|
---|---|
Authors: | Sarkar, Juhi Gahlot ; Sarkar, Abhigyan |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 1, p. 111-129
|
Subject: | Attachment style | Consumption embarrassment | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group |
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