//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Customer satisfaction
Markenführung
Service quality
Social web
Consumer behaviour
241
Konsumentenverhalten
241
Brand management
60
Markenimage
52
Beziehungsmarketing
51
Relationship marketing
51
Brand
29
Markenartikel
29
Internet marketing
25
Social Web
25
Online-Marketing
24
Advertising effects
23
Werbewirkung
23
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Emotion
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Öko-Marketing
12
Confidence
11
Purchase intention
11
more ...
less ...
Online availability
All
Undetermined
74
Type of publication
All
Article
102
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Festschrift
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
103
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
Language
All
English
103
Author
All
Phau, Ian
4
Bang, Nguyen
2
Hollebeek, Linda D.
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Leckie, Civilai
2
Merrilees, Bill
2
Pinto, Diego Costa
2
Abubakar, Abubakar Mohammed
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aziz, Md. Nusrate
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Ballantine, Paul W.
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Beverland, Michael
1
Bjelic, Marija
1
Boateng, Henry
1
Bogoevska-Gavrilova, Irena
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
Chaudhary, Harish
1
Chauhan, Abhishek
1
Chauhan, Anurag
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Chikweche, Tendai
1
Ciunova-Shuleska, Anita
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
779
Journal of retailing and consumer services
765
International journal of hospitality management
339
The journal of product & brand management
314
The journal of brand management : an international journal
299
Psychology & marketing
208
Asia Pacific journal of marketing and logistics
169
The journal of services marketing
161
Journal of travel and tourism marketing
156
Cogent business & management
148
International journal of contemporary hospitality management
141
Journal of hospitality marketing & management
141
European journal of marketing : EJM
140
Journal of marketing communications
130
International journal of internet marketing and advertising : IJIMA
120
International journal of consumer studies
114
Journal of strategic marketing
114
Journal of international consumer marketing
109
The service industries journal
108
Tourism management : research, policies, practice
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
107
Journal of the Academy of Marketing Science
105
Journal of marketing
100
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
97
International journal of advertising : the review of marketing communications
95
Journal of promotion management : innovations in planning and applied research
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
90
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
90
Journal of marketing management : MM
90
International journal of electronic marketing and retailing : IJEMR
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of fashion marketing and management
87
Technological forecasting & social change : an international journal
87
The journal of consumer marketing
86
Marketing letters : a journal of research in marketing
85
Services marketing quarterly
85
Journal of global marketing
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
International journal of retail & distribution management
80
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
4
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
8
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
9
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->