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~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Consumer behaviour
241
Konsumentenverhalten
241
Brand management
60
Markenimage
52
Beziehungsmarketing
51
Relationship marketing
51
Brand
29
Markenartikel
29
Internet marketing
25
Social Web
25
Online-Marketing
24
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Emotion
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Öko-Marketing
12
Confidence
11
Purchase intention
11
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Undetermined
69
Type of publication
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Article
95
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Festschrift
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
95
Systematic review
1
Übersichtsarbeit
1
Language
All
English
95
Author
All
Phau, Ian
4
Bang, Nguyen
2
Hollebeek, Linda D.
2
Kumar, Vikas
2
Leckie, Civilai
2
Merrilees, Bill
2
Abubakar, Abubakar Mohammed
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aziz, Md. Nusrate
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Ballantine, Paul W.
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Beverland, Michael
1
Bjelic, Marija
1
Bogoevska-Gavrilova, Irena
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
Chaudhary, Harish
1
Chauhan, Abhishek
1
Chauhan, Anurag
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Ciunova-Shuleska, Anita
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Custance, Paul
1
Dash, Satya Bhushan
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
683
Journal of retailing and consumer services
643
The journal of product & brand management
311
The journal of brand management : an international journal
291
International journal of hospitality management
287
Psychology & marketing
180
Asia Pacific journal of marketing and logistics
154
The journal of services marketing
132
Journal of travel and tourism marketing
130
Journal of marketing communications
128
European journal of marketing : EJM
125
International journal of contemporary hospitality management
122
Cogent business & management
116
Journal of hospitality marketing & management
116
International journal of internet marketing and advertising : IJIMA
115
Journal of international consumer marketing
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
International journal of consumer studies
97
Journal of the Academy of Marketing Science
91
The service industries journal
90
Journal of promotion management : innovations in planning and applied research
89
International journal of advertising : the review of marketing communications
88
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
88
Journal of marketing
87
Journal of marketing management : MM
87
Technological forecasting & social change : an international journal
85
Journal of strategic marketing
83
The journal of consumer marketing
83
Journal of fashion marketing and management
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of global marketing
80
Tourism management : research, policies, practice
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Marketing letters : a journal of research in marketing
77
International journal of electronic marketing and retailing : IJEMR
76
Services marketing quarterly
75
International marketing review
71
Journal of Islamic marketing
70
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ECONIS (ZBW)
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
4
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
8
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
9
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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