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~isPartOf:"Marketing intelligence & planning"
~subject:"Film"
~subject:"Frankreich"
~subject:"Theory"
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Marketing intelligence & planning
Journal of cultural economics
11
The journal of media economics
8
Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Reports and papers on mass communication
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Applied economics letters
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Information economics and policy : IEP
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Marketing letters : a journal of research in marketing
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NBER working paper series
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Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
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Australasian marketing journal
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Betriebswirtschaftliche Forschungsergebnisse
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Economic history working papers / LSE, Economic History Department
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Handbook of the economics of art and culture : volume 2
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Information systems research : ISR
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of arts management
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International journal of business and globalisation : IJBG
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Journal of global fashion marketing : JGfM
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Journal of management information systems : JMIS
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Routledge interpretive marketing research
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The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Patil, Vijaya
;
Lim, Weng Marc
;
Date, Hema
;
Donthu, Naveen
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 880-902
Persistent link: https://www.econbiz.de/10014381223
Saved in:
2
The making of box-office collection : qualitative insights from Bollywood
Patil, Vijaya
;
Date, Hema
;
Kumar, Satish
;
Lim, Weng Marc
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1010-1023
Persistent link: https://www.econbiz.de/10013393635
Saved in:
3
Product placement in Bollywood movies
Barn, Sukhbinder
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 976-980
Persistent link: https://www.econbiz.de/10009526311
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