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~isPartOf:"Marketing intelligence & planning"
~subject:"International market entry"
~subject:"Markenartikel"
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International market entry
Markenartikel
Brand management
103
Markenführung
103
Consumer behaviour
82
Konsumentenverhalten
82
Marketing management
82
Marketingmanagement
82
Brand image
65
Markenimage
65
Brand
37
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35
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34
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25
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25
Marketing
20
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18
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Bang, Nguyen
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing intelligence & planning
Journal of business research : JBR
364
The journal of brand management : an international journal
245
International business review : the official journal of the European International Business Academy
222
The journal of product & brand management
195
Journal of retailing and consumer services
151
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
145
Journal of world business : JWB
115
Management international review : mir ; journal of international business
106
SpringerLink / Bücher
96
International marketing review
90
Journal of international management
86
Journal of international entrepreneurship
75
European journal of marketing : EJM
68
European journal of international management : EJIM
57
Journal of strategic marketing
56
Industrial marketing management : the international journal for industrial and high-tech firms
54
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
48
Journal of East-West business
47
Journal of international marketing
46
Multinational business review
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of global marketing
40
Business horizons
38
Journal of the Academy of Marketing Science
37
Journal of marketing
36
International journal of hospitality management
35
Journal of marketing communications
35
The service industries journal
35
Thunderbird international business review
35
Discussion paper / Centre for Economic Policy Research
33
Entrepreneurial business and economics review : EBER
33
Europäische Hochschulschriften / 5
33
International journal of business and globalisation : IJBG
33
International journal of emerging markets
33
Marketing letters : a journal of research in marketing
33
Journal of fashion marketing and management
32
Asian business & management
31
International journal of globalisation and small business : IJGSB
31
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ECONIS (ZBW)
41
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41
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1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
3
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
6
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
7
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
8
Brand portfolio strategies effects on consumers' attitude
Yilmazel, Sefa Emre
;
Özer, Leyla
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 138-152
Persistent link: https://www.econbiz.de/10013172910
Saved in:
9
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
10
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
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