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Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
51
Konsumentenverhalten
51
Brand management
26
Markenführung
26
Dienstleistungsqualität
20
Service quality
20
Brand
18
Customer satisfaction
18
Kundenzufriedenheit
18
Markenartikel
18
Social Web
18
Social web
18
Brand image
17
Internet marketing
17
Markenimage
17
Online-Marketing
17
Customer integration
11
Einzelhandel
11
Kundenintegration
11
Retail trade
11
Lieferantenmanagement
9
Supplier relationship management
9
Brand loyalty
8
Customer engagement
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
Confidence
6
Corporate Social Responsibility
6
Corporate social responsibility
6
E-commerce
6
Vertrauen
6
Beschwerdemanagement
5
Bibliometrics
5
Bibliometrie
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Complaint management
5
Customer loyalty
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Article
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English
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Leckie, Civilai
3
Amenuvor, Fortune Edem
2
Bang, Nguyen
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
Mysen, Tore
2
Singh, Ramendra
2
Svensson, Göran
2
Abratt, Russell
1
Agarwal, Sharad
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Albaum, Gerald S.
1
Amyx, Douglas
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bapat, Dhananjay
1
Basilisco, Richard
1
Bharti, Kumkum
1
Bhuian, Shahid N.
1
Billström, Anders
1
Bjelic, Marija
1
Boateng, Henry
1
Boukis, Achilleas
1
Bove, Liliana L.
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
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Cawsey, Timothy
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1
Chan, Peter Shiu-fai
1
Chang, Kirk
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Chaniotakis, Ioannis E.
1
Chawla, Vaibhav
1
Chen, Annie Huiling
1
Clarke-Hill, Colin
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Marketing intelligence & planning
Journal of business research : JBR
627
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
97
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91
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
Saved in:
92
Retail experience stores : experiencing the brand at first hand
Jones, Peter
;
Comfort, Daphne
;
Clarke-Hill, Colin
; …
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
Saved in:
93
Value, satisfaction, loyalty and retention in professional services
Trasorras, Rene
;
Weinstein, Art
;
Abratt, Russell
- In:
Marketing intelligence & planning
27
(
2009
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10009526335
Saved in:
94
Voyage of marketing thought from a barter system to a customer centric one
Kaur, Gurjeet
;
Sharma, R. D.
- In:
Marketing intelligence & planning
27
(
2009
)
5
,
pp. 567-614
Persistent link: https://www.econbiz.de/10009526336
Saved in:
95
Relationship marketing research (1994 - 2006) : an academic literature review and classification
Das, Kallol
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 326-363
Persistent link: https://www.econbiz.de/10009526366
Saved in:
96
What signifies success in e-CRM?
Kimiloǧlu, Hande
;
Zarali, Hülya
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 246-267
Persistent link: https://www.econbiz.de/10009526379
Saved in:
97
CRM literature : conceptual and functional insights by keyword analysis
Kevork, Eleni K.
;
Vrechopoulos, Adam P.
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 48-85
Persistent link: https://www.econbiz.de/10009526389
Saved in:
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