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Brand image
3
Country image
3
Designation of origin
3
Herkunftsbezeichnung
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Markenimage
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Brand management
2
Markenführung
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Ambush marketing
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China
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Consumer behaviour
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Olympics
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Guercini, Simone
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Marketing intelligence & planning
Journal of business research : JBR
8
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
International marketing review
5
Journal of global marketing
5
Journal of international consumer marketing
5
International business review : the official journal of the European International Business Academy
4
Journal of international trade & commerce
4
Tourism management perspectives : TMP
4
Country of origin effect : looking back and moving forward
3
International journal of diplomacy and economy
3
Journal of destination marketing & management
3
Journal of promotion management : JPM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of product & brand management
3
Tourism management : research, policies, practice
3
Cogent business & management
2
Global review of business and economic research
2
Interdisciplinary Management Research
2
International Business Review
2
International Journal of Diplomacy and Economy
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of international marketing
2
Journal of marketing for higher education
2
Journal of vacation marketing : an international journal
2
Management & Marketing
2
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
2
The international journal of human resource management
2
The journal of business & industrial marketing
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Bohemiae Meridionales
1
Africa journal of management
1
Annals of Faculty of Economics
1
Applied Econometrics and International Development
1
Asia marketing journal
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Brazilian Business Review
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China & world economy
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
2
Country
image
as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
3
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
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