Cityscape promotions and the use of place images at the Olympic Games
Year of publication: |
2015
|
---|---|
Authors: | Nadeau, John ; O'Reilly, Norm ; Heslop, Louise A. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 2, p. 147-163
|
Subject: | Sponsorship | Olympics | Mega-events | Country image | Ambush marketing | Place image | Sportveranstaltung | Sport event | Sponsoring | Großveranstaltung | Big event | Sportmarketing | Sports marketing | Standortmarketing | Place marketing | Herkunftsbezeichnung | Designation of origin | Sport | Sports | Öffentlichkeitsarbeit | Public relations | Welt | World | Markenimage | Brand image |
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