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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Johnson, Garrett A."
~person:"McAlister, Leigh"
~subject:"Corporate reputation"
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
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