A dynamic model of the effect of online communications on firm sales
Garrett P. Sonnier; Leigh McAlister; Oliver J. Rutz
| Year of publication: |
2011
|
|---|---|
| Authors: | Sonnier, Garrett P. ; McAlister, Leigh ; Rutz, Oliver J. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 4, p. 702-716
|
| Subject: | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation | Absatz | Sales | Werbewirkung | Advertising effects | Dynamische Wirtschaftstheorie | Economic dynamics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299471