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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Johnson, Garrett A."
~person:"Yang, Sha"
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Search: subject_exact:"Advertising response"
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Internet marketing
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Konsumentenverhalten
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Johnson, Garrett A.
Yang, Sha
Tucker, Catherine
9
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Schweidel, David A.
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Wilbur, Kenneth C.
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Lu, Shijie
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Simon Business School working paper
4
Simon Business School Working Paper
2
Forthcoming at Marketing Science
1
Journal of economics & management strategy : JEMS
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
2
When less is more : data and power in advertising experiments
Johnson, Garrett A.
;
Lewis, Randall A.
;
Reiley, David H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
Saved in:
3
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
4
Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
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