Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Garrett A. Johnson, Scott K. Shriver, Shaoyin Du
| Year of publication: |
2020
|
|---|---|
| Authors: | Johnson, Garrett A. ; Shriver, Scott K. ; Du, Shaoyin |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 1, p. 33-51
|
| Subject: | privacy | digital advertising | consumer protection | self-regulation | Online-Marketing | Internet marketing | Verbraucherschutz | Consumer protection | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2019.1198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012183069