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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Markenimage"
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Search: subject:"Markenführung"
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Markenimage
Brand management
182
Markenführung
182
Consumer behaviour
142
Konsumentenverhalten
142
Brand image
117
Brand
82
Markenartikel
82
Advertising effects
39
Werbewirkung
39
Beziehungsmarketing
36
Relationship marketing
36
Personality psychology
16
Persönlichkeitspsychologie
16
B-to-B-Marketing
15
Business-to-business marketing
15
Emotion
14
Advertising
13
Social Web
13
Social web
13
Werbung
13
Internet marketing
12
Luxury goods
12
Luxusgüter
12
Online-Marketing
12
Brand loyalty
10
Customer satisfaction
10
Kundenzufriedenheit
10
Experiment
9
Advertising music
8
Markentreue
8
Werbemusik
8
Confidence
7
Perception
7
Product design
7
Produktgestaltung
7
Vertrauen
7
Wahrnehmung
7
brand loyalty
7
branding
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Article
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English
117
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Bagozzi, Richard P.
3
Klink, Richard R.
3
Kuanr, Abhisek
3
Lehmann, Donald R.
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Ahuvia, Aaron
2
Albrecht, Carmen-Maria
2
Batra, Rajeev
2
Bauer, Brittney C.
2
Boeuf, Benjamin
2
DelVecchio, Devon
2
Gunasti, Kunter
2
Kouril, Michal
2
Lee, Michael S. W.
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Ross, William T.
2
Rossiter, John R.
2
Sauer, Nicola E.
2
Trump, Rebecca K.
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Athaide, Gerard A.
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Bao, Jia Yao Esther
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bauer, Hans H.
1
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Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of business research : JBR
351
The journal of product & brand management
280
The journal of brand management : an international journal
277
Journal of retailing and consumer services
163
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
70
Journal of marketing communications
68
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of hospitality management
58
Journal of strategic marketing
56
Journal of international consumer marketing
50
Journal of promotion management : innovations in planning and applied research
46
Journal of the Academy of Marketing Science
46
Cogent business & management
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of marketing
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
European journal of marketing
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
35
Journal of travel and tourism marketing
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Innovatives Markenmanagement
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
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91
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
92
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
93
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
94
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.
;
Leischnig, Alexander
;
Muller, Brigitte
; …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
Saved in:
95
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
96
Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue
;
Braig, Bridgette M.
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
Saved in:
97
The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
98
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
99
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Saved in:
100
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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