Consumer attachments to human brands : the "Oprah effect"
Year of publication: |
2015
|
---|---|
Authors: | Loroz, Peggy Sue ; Braig, Bridgette M. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 7, p. 751-763
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Werbewirkung | Advertising effects |
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